Coca-Cola backs packaging recycling grant program
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 1/28/2013 8:33:00 AM
Keep America Beautiful (KAB) and The Coca-Cola Foundation today announced a call for applications for the 2013 Coca-Cola/KAB Recycling Bin Grant Program, a program designed to expand and support recycling in communities across America. The Coca-Cola/KAB Recycling Bin Grant Program is funded through a $300,000 grant from The Coca-Cola Foundation, the philanthropic arm of The Coca-Cola Company.
Since 2010, more than 29,000 recycling bins have been distributed through the Coca-Cola/KAB Recycling Bin Grant Program. Three-hundred organizations have received bin grants and 4.3 million people have been reached through this program.
"Providing much-needed public space recycling infrastructure is a key component of a holistic approach to increasing the nation's recycling rates," said Brenda Pulley, senior vice president, recycling, Keep America Beautiful. "The Coca-Cola Company's commitment to providing more local organizations with such a significant number of recycling bins is truly refreshing. We applaud them for being such a steadfast supporter of our recycling programs."
"We are pleased to support Keep America Beautiful and look forward to the continued community impact of this initiative," said Lori George Billingsley, Vice President, Community Relations, Coca-Cola Refreshments. "Studies have shown that recycling bins placed in convenient locations significantly improve the amount of material recycled. Through this program, thousands of bins will be placed where people live, work and play."
Grant applications will be available online through March 4, 2013. The bin grant program will include college and university focused grants as well as the traditional public space recycling bin grants. All interested parties can visit here to apply.
Eligible recipients for the public space grant include government agencies, civic organizations, schools and nonprofit groups. All colleges and universities will be eligible for the college-specific grant. Successful applicants will be notified by Keep America Beautiful in April 2013 to offer guidance, confirm their needs and solidify bin selection. Suppliers will deliver bins directly to the recipients throughout the summer.
Source: Keep America Beautiful