Pro Mach forms End of Line Distributed Products Group
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 2/4/2013 5:32:44 PM
Pro Mach Inc. has formed a new End of Line (EOL) Distributed Products Group to enhance sales and marketing support for distributors selling its end of line products. Pro Mach's EOL brands primarily sold through specialty packaging distributors include Wexxar/Bel case packers and case sealers, IPak tray and bliss formers, and Orion stretch wrappers.
The new group will focus on the specific support needs of Pro Mach's EOL packaging distributors and include an expanded team of business development managers, regional sales managers, and marketing staff. Foremost the new team will provide distributors with increased regional support, lead generation and resources to help them increase revenues.
Two Pro Mach veterans will head up the distributed products group sales and marketing efforts. Jim Stoddard has been named vice president of sales for the EOL Distributed Products Group. Steve Holland has been named vice president of marketing for the EOL Distributed Products Group. Both Stoddard and Holland will report to Barry Heiser, Pro Mach End of Line President.
EOL Distributed Products Group sales
Three new business development manager roles, reporting to Stoddard, have been created to oversee distributor sales relationships in the Eastern U.S., Central U.S, and Western U.S. and Canada geographic regions. Stoddard recently served as Vice President of Sales for Wexxar. He has been a part of the Wexxar team for 13 years.
"The goal for our business development managers is to strengthen regional support for distributors and to help them accelerate equipment revenues," says Stoddard. "All our Business Development Managers are proven sales professionals, experienced in working with distributors to cultivate sales opportunities. Our entire team is looking forward to forging stronger relationships and delivering world class regional support for our distributors."
Scott Combs has been promoted to the role of Business Development Manager for the Eastern U.S. EOL distributed products' sales professionals covering the Eastern Territory will report to Combs. These include Wexxar regional sales managers Michael Bourdua and Chad Waites and Orion regional sales managers Irwin Azriel and Jeff Crone. Combs has been part of the Wexxar team for 13 years. He was Wexxar's territory manager for the Northeast before accepting his current role.
Pat Pownall has been promoted to the role of Business Development Manager for the Central Territory. All EOL distributed products sales professionals covering territories in the Central part of the U.S. will report to Pownall. These include Wexxar regional sales manager Matt Shockley and Orion regional sales managers Mark Collins and Paul Repmann. Pownall has been with Wexxar for seven years. He joined Wexxar as the territory manager for the North Central Region.
Paul Watmough has been promoted to the role of Business Development Manager for the Western U.S. and Canada. All EOL distributed products sales professionals in the Western U.S. and Canada will report to Watmough. This includes Wexxar Regional Sales Managers Mike Parkinson and Robert Jefferies and Orion Regional Sales Manager Jeff Mayberry. Watmough has been part of Wexxar packaging for 10 years and most recently was Business Development Manager for the West Coast and Canada.
Peter Zweber has been named National Accounts Manager for EOL Distributed Products. Zweber, a veteran Pro Mach sales manager, will lead development of national accounts programs for Wexxar/Bel, IPak and Orion distributed products.
Marketing, EOL Distributed Products Group
All marketing staff and efforts supporting Pro Mach's EOL distributed product lines will report to Holland. Holland started with Pro Mach's Wexxar brand in 2003 and was its Vice President of Sales before assuming sales management duties for the Orion product line.
"Our goal is to provide a more focused and expanded marketing effort that specifically supports our distributors and provides them with the resources they need to increase equipment revenues," says Holland. "We have a strong team and outstanding distributors. A more focused marketing effort on developing those channels and forging stronger relationships should be a win-win for both Pro Mach and our distributors.
About Pro Mach
Pro Mach is a provider of integrated packaging products and solutions for food, beverage, household goods, pharmaceutical, and other diverse consumer and industrial companies. Through multiple business units and related brands, Pro Mach provides equipment, installation, training, parts, and service in primary and secondary packaging, flexible packaging, end-of-line packaging, material handling, and identification and tracking.
Source: Pro Mach