National Canned Foods Month sees launch of Cans Get You Cooking campaign
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 2/11/2013 2:17:01 PM
Cans Get You Cooking is a national, integrated multi-year campaign launching in February to drive center store sales by getting cans out of the pantry and onto the table. The integrated Campaign launch coincides with National Canned Food Month and includes a partnership with ABC's The CHEW, earned media outreach, social media initiatives, national events and retail promotion support periods. Major brands and national retailers will play an active role in this innovative campaign.
Can Manufacturers Institute (CMI) is launching the Campaign, which is funded by three CMI member food can manufacturers: Ball Corp., Crown Holdings, Inc., and Silgan Containers. The campaign is built on the insights of a new comprehensive values-based consumer research study revealing consumers' strong positive associations with canned food and will increase consumers' awareness of the iron-clad technology of the can that seals in the foods' nutrients and locks in freshness.
Some findings from the study:
- Canned foods are well understood to deliver what consumers need in terms of shelf life, convenience and good taste.
- When asked which package is best for sealing in freshness and nutrition, existing canned food users chose the can nearly twice as often (37% vs. 20%) as frozen boxes/bags or glass jars.
The metal food can - more than 200 years old -- remains one of the most economical, environmentally friendly and, above all, safest packaging forms. New breakthroughs in metal packaging design have opened an exciting and fresh chapter in the life of the metal can, guaranteeing its place in the consumer market and pantry.
Grocery shoppers today can select from an array of easy-to-use and convenient metal packages, including: • Containers with twist-top, resealable lids • Easy-open cans with pull-tab lids made with steel, aluminum or plastic • Distinct, easy-to-grasp metal cans shaped like bowls, kettles and even squares.
Food cans provide a way for consumers to maintain environmentally conscious behavior. Metal food cans are 100 percent recyclable. They're recycling rate is more than two-and-a-half times higher than that of most other packaging options. Steel food containers can be recycled again and again without losing strength or quality. And every ton of recycled steel saves 2,500 pounds of iron ore, 1,000 pounds of coal and 40 pounds of limestone.
The canning process delivers long-term food quality and product shelf life. Canned fruits and vegetables are picked and packed at the peak of ripeness, and since most canneries are located just a few miles from the field, food freshness is guaranteed. Once the cans are sealed and heat processed, the food maintains its high quality for more than two years.
The metal food can enjoys an unparalleled safety record. Tamper-resistant and tamper-evident packaging give consumers the satisfaction of knowing that their food is packaged safely and securely.
Source: Can Manufacturers Institute