Contest invites consumers to give Olay packaging a makeover
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 2/22/2013 8:50:00 AM
Attention, designers: The worldwide recognized brand Olay has recently launched the "Reinvent Olay Pro-X!" contest. Over 60 million women around the world already build trust in Olay products - and now you get the chance to become part of the design team yourself. The main objective of the contest is to defy expectations and reinvent Olay Pro-X for beauty-involved skincare shoppers.
Whether you are a former or current customer, mere hobby creative, a designer-to-be, or just want to become part of the P&G community, the contest gives you the chance to participate in the creation of the new Olay Pro-X. Join the community, submit and share your innovative ideas for new Pro-X products, redesign its packaging and transform the way the Olay Pro-X story is told. The rules for participation are easy: Just visit www.cocreate-pg.com to get inspired, upload your product ideas and win monetary prizes up to €5000, gift baskets and vouchers for your contribution.
"Reinvent Olay Pro-X!" runs until March 25, 2013. A professional jury comprised of high-level management and design experts, brand ambassadors and celebrities will then meet and select the winning designs for all respective categories. Additionally, all participants are invited to evaluate the ideas during the competition, thereby supporting the jury and increasing their activity counter.
The contest is open to residents of the United States and Canada. For more information, visit www.cocreate-pg.com and join the community.
Source: Procter & Gamble