Pop star Katy Perry is known for a fun, flavourful sense of style. After signing onto snack brand Popchips as an investor and creative partner in July 2012, the singer has worked closely with the company to create a signature snack flavor that reflected her sweet/salty style.
"When she told us she wanted to create her own flavor, we couldn't wait to get started," says Keith Belling, co-founder and CEO of Popchips. "Katy's Kettle Corn is a delicious reflection of her unique personality and continues Popchips' position as a leading innovator in the snack aisle."
The end result is a popped corn chip with a balance between sweet and salty notes. The packaging also reflects her personality, with pink and purple accents (Perry's favorite colors), a spotlight that evokes the concert stage and a heart over the "I" in the Popchips logo. The back of the pack includes a personal message from Perry and a quick response (QR) code that directs the consumer to special Katy Perry content online. The laminated film bags are printed rotogravure by Innovative Packaging Solutions.
Bags of Katy's Kettle Corn first hit retail shelves at Target and other select retailers beginning in mid-February. The product also is available on the Popchips website. .
ECONOCORP, INC. is a leading worldwide manufacturer of ECONOSEAL cartoning, trayforming, and casepacking caters to moderate volume users and features simplicity in design, operation, and maintenance. ECONOSEALS handle paperboard and corrugated...
more
Bosch Packaging Technology Inc., is one of the leading suppliers of packaging machinery. Product lines include robotic automation with pick & place robots (delta robots), horizontal flow wrappers, a wide variety of bag sealers, carton/ tray...
more
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete...
more
Thermo Scientific Product Inspection and Processing equipment protects your brands by ensuring the quality, accuracy, efficiency and safety of your products. With more than 65 years of making sure little things don't turn into big problems, we know...
more
Teledyne DALSA is a world leader in the design, manufacture and deployment of digital imaging components for the machine vision market. Teledyne DALSA image sensors, cameras, smart cameras, frame grabbers, software and vision solutions are used in...
more
Microscan develops barcode and machine vision products that help manufacturers reduce costs, increase yields, improve product quality, and comply with regulations. Designed for precision applications, Microscan's line of 1D and 2D barcode readers...
more
Pop star Katy Perry is known for a fun, flavourful sense of style. After signing onto snack brand Popchips as an investor and creative partner in July 2012, the singer has worked closely with the company to create a signature snack flavor that reflected her sweet/salty style. 
VIEW ALL GALLERIES
