Beverage brand toasts promotional combo pack
Jenni Spinner, Senior Editor -- Packaging Digest, 3/1/2013 3:56:00 PM
Promotional and combination packs have the challenge of supporting a brand while imparting a sense of specialness. A recent promotional Bacardi/Limon package executed by Bell Packaging in partnership with Grumbe SL for brand owner Diageo offers stand-out shelf presence.
According to Bell Packaging director Petter Lennie, "Moving from the traditional cardboard tube or printed board box to a transparent display differentiated the Bacardi presentation to make a fantastic impact on the shelf and stand out from competitors products."
The boxes, made from PET film with post-consumer recycled content, are printed five-color litho with additional hot-foil decoration. A sleeve is incorporated in the box design to keep the bottle safe. The Grumbe folding box incorporates soft creasing, which helps increase the speed of the packaging process.
The packs can be found in duty-free shops and department stores throughout Europe.
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