Bag-in-bottle container offers product protection, elegant shelf appeal
Jenni Spinner, Senior Editor -- Packaging Digest, 3/1/2013 4:02:00 PM
Weleda Group is known for offering high-quality, all-natural skin and personal care products. When launching a new line of body lotions, the firm sought packaging that featured appealing, ergonimcal shapes to appeal to its clients.
The company selected a bag-in-bottle solution from Mega Airless. Created in partnership with Gaplast (the former provides the pump/adapter, while the latter furnishes the co-extruded bottles) the containers are intended to protect the formula inside while enticing shoppers with stand-out shelf appeal.
The Mega Airless solution is available in container sizes ranging from 15 to 200mL. The Weleda lotions are sold at retailers around the globe and online.
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