Single-serve packaging for premium wine has zip
Posted by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 3/27/2013 11:17:35 AM
Beginning spring 2013, celebrating in style has never been easier with the introduction of Zipz, a new collection of elegant, single-serve wines that takes the premium drinking experience anywhere.
Using proprietary packaging, each Zipz glass is made from high-quality, food-grade PET plastic that looks and feels like traditional glassware. This innovative packaging allows Zipz wines to be served anywhere standard glassware is not an option, including stadiums, arenas, convention centers, hotel and resort pool areas, and the beach. Zipz wines are also a must-have choice for everyday celebrations, including outdoor barbecues, backyard gatherings, picnics, concerts, sporting events and the like.
Each Zipz glass is covered in a patented Zipz Clean Wrap that keeps the wine fresh and the glass clean from handling, unlike other products on the market today, making Zipz suitable for use in public venues. Enjoying a glass of Zipz is easy: simply pull the tab on the Zipz Clean Wrap to unzip the wrap, remove the lid, snap the lid on the bottom, peel off the Lift 'n' Peel seal from Selig Sealing and sip away. Both the Zipz glass and wrap are 100 percent recyclable as well—making Zipz wines stylish and smart.
"The Zipz collection addresses a long-standing need for a high-quality, single-serve wine that can be enjoyed both indoors and out," notes Pat Scire, president of Zipz Inc. "Response from both consumers and the hospitality industry has been overwhelming, and we look forward to bringing this exciting innovation to wine lovers everywhere," he adds.
The first offering in the Zipz line is Z Selections, a collection of California wines including Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon varietals, to be followed with additional selections in the coming months. Z Selections will be available nationwide beginning in Summer 2013 at www.zipzwine.com and select locations starting in April 2013 for a suggested retail price of $13.99 for a four-pack, or $3.99 per glass.
Also, beginning April 1, 2013, Zipz has partnered with another forward-thinking company, Fetzer Vineyards, with the introduction of Fetzer Crimson Red Blend and Quartz White Blend wines in the Zipz glass. The collection will launch exclusively in select Major League Baseball stadiums across the country through Aramark and Centerplate, who have been partners since the inception of Zipz. Initial locations include AT&T Park (CA), Coors Field (CO), Turner Field (GA), Citi Field (NY), Kauffman Stadium (MO), Safeco Field (WA) and Tropicana Field (FL).
Source: Zipz Inc.
SnS Design is very proud to have created Zipz Wine glass from ideation to product and packaging design. Working on Zipz wine glass has been a very unique experience – thanks also to the amazing Zipz Wine team. Feel free to check our web page for more detailed about our work, and feel free to contact us with any question you may have - more info - snsdesign.com/zipzwine.htm
Nisha Sawhney - 2013-30-3 21:35:30 EDT
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