Honey packaging wins sweet design award
Posted by Jenni Spinner, Senior Editor -- Packaging Digest, 3/29/2013 8:48:00 AM
Sola Bee Farms Honey Packaging, a project developed by UNIT partners, was chosen as one of 242 award-winning designs in the most recent HOW International Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine, now in its 20th year, recognizes outstanding creative work produced by individuals and creative agencies from around the world.
A team of design-industry veterans judged nearly 1,000 entries in 15 categories, and selected winning projects that demonstrated an ideal mix of concept, strategy and execution.
Entries were judged according to these criteria:
How well does the entry communicate?
How well does the entry achieve the client's mission?
How memorable or unique is the entry?
How strong is the entry aesthetically?
International Design Awards is a global creative competition; each year, winners represent countries in Europe, Asia, Latin America and North America.
All winning projects will be prominently featured in the March 2013 issue of HOW magazine.
The project titled, "Sola Bee Farms Honey Packaging," was initiated to develop packaging for the family-run premium bee goods maker. UNIT focused the overall brand strategy brand strategy around three main pillars: small family farm, sustainable practices, and healthy products. The larger ideas provided the elements needed to develop a dynamic brand which has the flexibility to continually evolve while staying true to the original brand pillars.
UNIT presented the name "Sola Bee" to reference both the sun and solar energy they harness to harvest their honey, along with the creature that helps make the tasty sweet. After learning that honeybees are the only bee to swarm and collaboratively create their hives, UNIT illustrated a vine-like icon in the shape of a hive that is also representative of the stripes on a bee to convey motion and reference their green practices. The ascenders on the typography playfully depict bee antennae. The packaging reinforced the story with the inclusion of bee swarm illustrations which showcase the specific florals that define each honey varietal.
The bold and simple use of black reinforced the product sophistication and more affluent target audience, while the usage of thermography printing provided a tactile nature to the label. The overlay label includes a bright pop of color - each clearly reinforcing a different varietal - while also providing a tamper-proof seal for retail purposes. The labels were produced on recycled, post-consumer waste stock and the glass jars are created using recycled content, to ensure the entire product experience is environmentally conscious.
Source: UNIT Partners