Coors Banquet introduces new heritage packaging designs
Edited by Lisa McTigue Pierce, Executive Editor -- Packaging Digest, 5/10/2013 12:56:19 AM
Coors Banquet is unveiling a new bottle that will excite consumers in local bars and restaurants this summer. Inspired by packaging that was developed in post-prohibition, the new Coors Banquet Bottle is "stubby" in shape and invites consumers to share in the experience that Coors Banquet fans have enjoyed for generations.
From the shape of the bottle to the three classic Coors Banquet labels that it will feature in 2013, the Banquet Bottle tells a story with every sip.
Although the primary focus of the Banquet Bottle is on-premise, it will be available in 6-pack configurations off-premise as well.
Additionally, in markets currently, Coors Banquet has introduced new stories, personalities and designs to its existing Heritage Cans.
Source: Coors Banquet