PureCircle announces ambitious 2020 sustainability goals
Posted by Jack Mans, Plant Operations Editor -- Packaging Digest, 6/12/2013 9:23:32 AM
PureCircle, a leading producer and marketer of high purity stevia products, announced today that it has expanded its Sustainability program and set an ambitious 2020 goal to reduce carbon, water, waste and energy use across its supply chain from farm to sweetener.
These goals mark a significant commitment to making a positive impact on the food and beverage industry's environmental footprint and helping to tackle the global obesity challenge. PureCircle's efforts will enable a cumulative reduction of the food & beverage industries':
• Carbon emissions by one million metric tons by 2020
• Water consumption by two trillion liters by 2020
• Calories in global diets by 13 trillion by 2020
When setting these ambitious commitments, PureCircle drew from the industry leading work it has undertaken to measure its carbon and water footprint. PureCircle was the first in the stevia industry to measure and publish results of the carbon and water footprint from farm to sweetener.
In Fiscal 2012, it completed its second carbon footprint, which together with the 2011 study formed the basis for the 2020 goals. These goals show that PureCircle stevia has a significantly lower environmental footprint than other natural mainstream sweeteners (high fructose corn syrup (HFCS), beet and cane sugar) based on publically available benchmarks.
Building on the progress the company has already made to reduce its carbon emissions and water use, the 2020 goals layout PureCircle's commitments to have zero untreated waste to landfill and support 100,000 farmers by 2020. PureCircle‘s own vertically integrated supply chain, allows for innovation and traceability from farm to final stevia ingredient.
Ajay Chandran, Global Marketing and Sustainability Director said: "It is PureCircle's vision to lead the global expansion of stevia as the next mass volume natural sweetener that is grown, processed and delivered in a way that respects people and the planet. Our 2020 goals, published today, demonstrate this vision in action. Our customers and consumers can be assured of our long-term commitment to further embedding sustainability principles and practices across our integrated supply chain, which will result in improved products with a reduced impact.
"As the world's largest stevia producer and supplier, we recognize the unique role we can play in helping the food and beverage industry to reduce its impact on the environment and tackle the global obesity challenge, with our goals articulating the significant role we can play in this respect."
The 2020 goals serve as an important next step in PureCircle's sustainability journey, following the company's publication of its Sustainability Commitment in 2011 and first Carbon and Water Footprint in 2012.
To learn more about PureCircle's 2020 Sustainability Goals, visit: http://purecircle.com/company/corporate-social-responsibility/our-2020-sustainability-goals