New look for Huggies Pull-Ups
The distinctive new packaging design is being rolled out across stores in the U.K. this summer and features a more prominent Huggies Pull-Ups logo on both boy and girl variants, with a clear description of the products' key features.
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 6/24/2013 3:13:31 PM
Kimberly-Clark, manufacturer of Huggies Pull-Ups potty training pants, has introduced new-look packaging across the Pull-Ups range.
The distinctive new packaging design, which is being rolled out across stores in the U.K. this summer, features a more prominent Huggies Pull-Ups logo on both boy and girl variants, with a clear description of the products' key features to help attract parents to the award-winning potty training pants and to help them to understand the benefits of a potty training pant.
Huggies Pull-Ups Brand Manager, Sarah Gamble says: "The new look Pull-Ups potty training pant design helps them to stand out on the shelf and provides a fresh, modern look whilst also educating parents on the product features and benefits."
Displayed on the back of the pack is a pair of Pull-Ups potty training pants with pointers highlighting the core benefit of the training pants. This includes information about their unique wetness indicator and the easy up and down design, helping to make potty training fun and easy for both child and their parent.
The new-look packs retain their distinctive Disney colors and designs. The girl's packs feature pretty pink colors and Minnie Mouse on the front with both Minnie and Disney Princess designs on the product, while the boy's packs are bold blue and host popular Disney Cars characters. Pull-Ups Night-Time versions have also had an overhaul with a new distinctive purple color being use to help distinguish between Pull-Ups day and night-time variants.
Source: Huggies Pull-Ups U.K.