Evian natural spring water bottle is redesigned
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 7/2/2013 7:12:08 AM
For the first time in more than a decade, evian natural spring water has redesigned its bottle.
Sleeker and with cleaner lines, the new evian bottle leans on transparency to celebrate its contents: evian Natural Spring Water, a distinctly pure water, as nature intended. The bottle sports a "label-less" look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the water's source in a corner of the French Alps...a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottle's simple shape and beveled mountain ridges echo the simplicity and regality of the water's home. The brand's special story is told on the back of the bottle, and "evian" is carved smartly into the base as a playful design touch.
"We're very excited," says Eric O'Toole, president of Danone Waters of North America. "Our new bottle allows evian's honest and natural personality to make a new connection with consumers. Evian has been the icon of the category for three decades, yet its vibe and skin had become dated. We wanted to remake the brand so consumers would be proud to once again call it their favorite water. It's a sharp new look, and we can't wait to see it here, there, and everywhere."
The new bottle design is available in the 500-mL size, with additional formats slated to debut in the next 12 months.
Source: Danone Waters of North America