Bath tissue gets new facelift
Posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 7/15/2013 11:07:01 AM
The maker of Angel Soft, the leader in the affordable premium bath tissue segment, introduces the newest member of the Angel Soft family: Angel Soft Facial Tissue. The new facial tissue delivers all of the softness and strength at the value that Angel Soft Bath Tissue fans have enjoyed for the last 25 years.
The product launch features an integrated marketing campaign starring the Angel Soft Angels in digital advertising, social media channels and in-store signage. The campaign will feature a coupon in national newspapers at the end of July and a coupon available on the Angel Soft Facebook page in August.
"More than 39 million households rely on Angel Soft to provide them with a bath tissue that offers both softness and strength at a great value, and we are pleased to now offer them those same benefits in a facial tissue," says Patrick Davis, vice president of new category development at Georgia-Pacific. "This latest Georgia-Pacific innovation provides them with a quality product from a brand they know and trust at a price that appeals to them."
The new product offers two varieties, lotion and non-lotion, in many stylish packaging designs to complement any home's decor. Both lotion and non-lotion varieties are available in single boxes and multi-packs. Five special-edition packages featuring designs for Back to School are also offered, as the quality and value of Angel Soft Facial Tissue make it a great fit for the classroom.
Angel Soft Facial Tissue is available now at select retailers nationwide, and consumers should check with their local retailer for pricing.
For more information about Angel Soft Facial Tissue, visit www.angelsoft.com.
Source: Georgia Pacific