Gold Bond debuts no-mess powder spray
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 7/16/2013 2:36:13 PM
Gold Bond has been the gold standard for beating the heat and staying cool and dry for generations. Now, the same trusted brand is available in a new, no-mess powder spray that delivers the odor and wetness protection of Gold Bond Powder in a convenient, easy-to-use spray.
The continuous 360-degree spray delivers right where you want it - with a targeted stream different from the traditional powder. So whether you're looking to stay cool and dry for peak performance, or you just want to relieve and protect against skin discomfort, you can count on Gold Bond's triple action formula. After all, Gold Bond has provided relief since 1908.
The product hits shelves in retailers nationwide this spring.
Gold Bond No Mess Powder Spray Fast Facts:
● Product benefits: Delivers the odor and wetness protection of Gold Bond Powder in a convenient, easy-to-use spray. The product provides triple action relief: cools on contact, absorbs moisture and soothes skin.
● When/How to Use: After shower, bath or exercise or whenever you want to stay cool and dry, simply use Gold Bond No Mess Powder Spray for lasting deodorant protection and that cool, refreshing feeling.
● Who Uses: People who want to stay comfortable while being active and people engaging in outdoor activities: sports, work, hiking, music festivals, summer sports camps, military, etc.
● Product ingredients: Talc, starch, zinc oxide, fragrance, cooling and soothing agents, and botanicals. It is available in two formulas:
Classic: Captures the feel, relief and scent of the original, classic medicated powder.
Fresh: An update on the classic. Same feel and relief, but with a light, fresh fragrance.
The 7-oz container offers a 360-degree spray. The product retails for $7.99 and is available next to Gold Bond Powder at major retailers including Wal-Mart, Target and Walgreens.
Source: Gold Bond