New website launched for ‘EcoAware moms'
Posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 7/22/2013 9:53:05 AM
Today, more moms are taking steps toward a more eco-friendly lifestyle and are instilling those practices in their children. These "EcoAware Moms" strongly believe in leaving an eco-conscious legacy for their children to carry on.
According to EcoFocus Worldwide's 2013 EcoFocus Trend Study, nearly three-fourths (73 percent) of women with kids are classified as EcoAware Moms. This group views sustainability from a hands-on point of view and believes there is a very close correlation between personal and environmental health.
In fact, many EcoAware Moms also consider the environmental impact of a product's package as an important factor that influences their purchasing decision. Consider that:
--Nearly three fourths (72 percent) believe that choosing products packaged responsibly is a very to extremely important action
--Some 83 percent try to buy products in packaging that is recyclable
--More than half (54 percent) usually or always think about the environmental impact of product packaging before purchasing
"EcoAware Moms know their eco-friendly lifestyle choices are important in shaping their children's attitudes as they grow into adulthood," says Erin Reynolds, Evergreen Packaging's marketing director. "With this in mind,families can choose product packaging made from renewable resources, such as cartons. Over 70 percent of a carton is made from paper, which comes from a renewable resource-trees."
In an effort to provide families with information on packaging choices, Evergreen Packaging recently relaunched choosecartons.com, a community dedicated to educating consumers about the benefits and eco-friendly attributes of carton packaging. The website, which offers downloadable children's activities, sharable tips and eco-facts, and regular Facebook promotions, is a simple, easy-to-access platform for those desiring to live an eco-friendlier lifestyle.
Source: Evergreen Packaging