United food menu gets fresh new look
posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 8/5/2013 11:12:04 AM
United Airlines customers who want to enjoy fresh food in flight now have new options available for purchase, as the airline today debuted its Choice Menu "Bistro on Board." The options are available to United Economy customers on most flights scheduled for more than three-and-a-half hours within North America and to and from Central America.
Breakfast Bistro on Board selections include a ham and Swiss baguette; a sweet cheese pastry; and a morning energy selection of a hard-cooked egg, cheese, grapes, a wheat roll and almond butter. The lunch and dinner menu now includes a caprese baguette; a bacon, lettuce and tomato wrap; and a roast beef and cheddar baguette, as well as an Asian-style noodle salad and artisan cheese selection.
In addition, a bistro scramble with eggs, potatoes, ham, bell peppers and cheddar cheese, and a lunch and dinner chicken stir fry are available on Hawaii flights to and from Chicago, Newark, Houston and Washington.
"Our new Choice Menu Bistro on Board offers travelers more of the variety they expect every day, whether on the ground or in the air," saysLynda Coffman, United's vice president of food services. "These new selections are just one piece of the high-quality experience we continue to build for our customers, as we add more of the conveniences they're asking for when they travel."
United prepares Bistro on Board items fresh daily. The selections will change seasonally, with new items coming in October, as United provides customers innovative selections made with high-quality ingredients. In keeping with the airline's commitment to sustainability, United wraps the Bistro on Board items in packaging made with environmentally friendly materials. The packaging is also less bulky, which will lead to less waste and a smaller carbon footprint.
(For a video presentation of the Choice Menu Bistro on Board with United Airlines Executive Chef Gerry Gulli, and for video of specific menu items, visit http://newsroom.unitedcontinentalholdings.com/bistroonboard . Photos are available at http://newsroom.unitedcontinentalholdings.com/products .)
Choice Menu 'Snack Shop'
In addition to Bistro on Board, United will continue to offer the Choice Menu Snack Shop—snack boxes, candy, pita chips and hummus, granola bars, Pringles and Chex Mix. Snack Shop items are available for purchase all day in United Economy on most flights within North America and to and from Central America scheduled for more than two hours.
The refreshed Choice Menu is one of several upgrades United is making to offer customers a more comfortable travel experience. The airline is equipping its aircraft with Wi-Fi and expects to have more than 200 aircraft with satellite Wi-Fi before the end of this year. United also operates 200 additional aircraft with live television—more than any other airline in the world. In addition, United offers more premium cabin flat-bed seats and extra-legroom economy seats than any other U.S. airline.
Source: United Airlines