Sly Fox introduces Helles can with 360 degree, wide-mouth end
Posted by Rick Lingle, Technical Editor -- Packaging Digest, 8/15/2013 2:48:21 PM
Since the day Sly Fox Brewing Company's Helles Golden Lager was released, the new 360 CAN with Wide Open Flavor and Aroma has met with increasing demand, according to the brewer. "It's all because the 360 presents our beer in the best possible fashion, allowing the delicious flavors and the wonderful aromas to be fully experienced," enthuses a company press release.
Even though it is currently available only in Pennsylvania due to what the company refers to as "outdated litter laws in other states," Helles in the 360 can that drinks like a glass has become one of Sly Fox's fastest growing and best-selling products in a matter of a few short months. It has been available only in cases of 4 six-packs until now, but new loose-pack "suitcases" are about to hit the market, the company reports. Consumers are urged to look for them at a favorite distributor soon and discover all the features and benefits of the 360 can.
The brewer's colorful promotional materials found here that highlight the can's many benefits including aluminum's quicker chilling and recyclability also point to the advantages of the 360 opening:
A 400 percent larger opening than a traditional can (2.07 vs 0.49 square inches);
No sharp edges;
No cups are needed;
An empty can be reused as a flower vase or pencil holder.
Source: Sly Fox Brewing Co.