Cat's Pride's newest formula a total 'lightweight'
posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 8/28/2013 9:08:49 AM
Cat's Pride, manufactured by Oil-Dri Corporation of America, the world's leading manufacturers of cat litter, has announced the newest member of its lightweight litter family, Cat's Pride Fresh & Light All Day Odor Control. This new scented, multi-cat scoopable litter is up to 40 percent lighter and has three times longer-lasting odor control than other leading scoopable clay litters, allowing for less frequent changes.
"As the leading lightweight litter, Cat's Pride Fresh & Light is determined to continue meeting the needs of our consumers and help make their cat litter experience better," says Thierry Jean, vp and general manager of the Consumer Products Group of Oil-Dri Corporation of America, which has proudly made Cat's Pride for more than 60 years. "We are proud to offer a quality product that not only has superior performance, but is much lighter and easier for consumers to lift, carry and use."
Cat's Pride Fresh & Light All Day Odor Control joins Cat's Pride family of lightweight litters, including Quick Action and Fragrance-Free Odor Control, both multi-cat litters that are up to 25 percent lighter than other scoopable clay litters. A 15-pound jug of these litters and a 12-pound jug of All Day Odor Control provide the same number of uses as 20-pounds of most other leading scoopable clay brands. 
Due to its total odor control and optimal clumping ability, Cat's Pride Fresh & Light works even when a day is missed, and is a low-dust formula to help prevent litter from tracking. Available nationwide, 12- and 15-pound jugs of Cat's Pride Fresh & Light retail for $8.50-$9.50. Visit the Cat's Pride website to find the nearest retailer.
To learn more about Cat's Pride Fresh & Light or the other Cat's Pride family of products, visit www.catspride.com, or on Facebook at www.facebook.com/CatsPride.
Source: Oil-Dri Corporation of America