Coca-Cola to sell world's first hot fizzy drink
by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 9/12/2013 9:32:53 AM
Fall is around the corner which means it's almost that time of year where favorite seasonal drinks make a comeback for a limited time much to the delight of thirsty fans who crave delicious hot beverages, such as that Starbuck's classic, the Pumpkin Spice Latte.
Coinciding with this autumn trend, Coca-Cola recently announced at a media briefing that they will be debuting a first ever for their company—a hot carbonated beverage 'Canada Dry Hot Ginger Ale'.
The process to preserve carbonation during the heating process took over four years of development. The spiced hot drinks will be in vending machines all over Japan starting Oct. 21.
Coca-Cola Japan said spiced hot drinks are popular in Japan, especially during colder months. The new offering features a ginger extract combined with apple and cinnamon flavors.
Coca-Cola distributes Canada Dry in Japan. Canned hot tea and coffee are already available in vending machines throughout the country.
There is no indication from the company whether the cans will make their way over to the U.S.
Hot Can Inc. is one of the companies behind the technology, according to Gizmag.com, which described the company's heat-activation process:
"The double-chambered aluminum Hot Can contains the beverage or soup in its outer chamber, and a mix of water and calcium oxide in its inner chamber. When activated, the water and calcium oxide mix, causing an exothermic reaction that heats the beverage. A polypropylene outer shell insulates the beverage for about 45 minutes and protects the hands from burns." A button on the can pressed, the can is shaken and then it is placed upright until it heats up.
The 180ml heated Canada Dry Ginger Ale will sell for 120 Japanese yen, or about $1.20.