AquaFina's new line of sparkling water 'makes a splash' with teens
posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 10/1/2013 10:01:09 AM
Aquafina FlavorSplash announces the launch of an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero calorie hydration options that meet the desire of teen consumers for a cool, great tasting beverage and the needs of parents for a fun, 'better for you' product they can feel good about providing to their families.
"In looking at the beverage landscape, we realized there weren't a lot of better-for-you options designed for- and- by teens," saysRebecca Granne, senior director, Aquafina. "With our new Aquafina FlavorSplash products, we hope to inspire creativity and bring out the individuality of consumers all across the country, by encouraging them to mix and match the products to customize their own flavors and have fun while doing it."
Starting with the trusted quality of Aquafina, FlavorSplash liquid water enhancers contain zero calories per 1.62 fluid ounce serving, enabling consumers to transform plain water into a flavorful experience. Available in squeezable packages, each with 24 servings, flavors include:
- So Strawberry, a wild strawberry flavor
- World Peach, a peach mango flavor
- Berry On, a mixed berry flavor
Available in three delicious, sparkling options, each Aquafina FlavorSplash sparkling water beverage contains B Vitamins and has zero calories per 16.9 ounce serving. Flavors include:
- Color Me Kiwi, a kiwi strawberry flavor
- Peelin' Good, an orange citrus flavor
- Berry Loco, a four berry blend flavor
Aquafina FlavorSplash Sparkling water beverages and liquid water enhancers are now available on store shelves nationwide. For additional information, please visit www.facebook.com/flavorsplash, and join the conversation at @flavorsplash #makeasplash or show us how you 'Make A Splash' on Instagram @flavorsplash.