Brand protection suite
posted by Kari Embree, Senior Digital Content Editor -- Packaging Digest, 10/14/2013 3:49:16 PM
PolyOne Corp. launches Percept Authentication Technologies, a full-spectrum portfolio of brand protection solutions. This new suite of technologies draws from covert, overt and forensic techniques, enabling manufacturers to efficiently protect their products from counterfeiting or unauthorized distribution.
Percept technologies include formulation and consultative services to assist manufacturers and brand owners in minimizing the potential risks and loss of revenue from counterfeits in applications such as consumer goods, medical devices, packaging, and consumer electronics.
"Percept technologies are the latest example of our commitment to our solutions-based approach focused on helping customers enhance their brand and grow their business," says John Van Hulle, president of Global Color, Additives and Inks at PolyOne. "This highly customizable set of technologies was developed to help our customers protect and grow market share and reduce risk."
PolyOne provides confidential, expert assistance with technology choice, design, usage, process, product, and specification development. These services help to shorten product development times and maintain quality levels for products that require positive identification. This spectrum of technologies can then be tailored to a wide variety of polymers, processing conditions and applications.