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Oval tissue boxes update for spring

-- Packaging Digest, 7/1/2006

Just as it did for the 2005/2006 holiday season, Kimberly-Clark hopes to brighten spring and summer with its fashionable, oval-shaped boxes for Kleenex® tissues. The glittering, oval dispensers were such a success during the winter, that they have been re-introduced for spring in a choice of lighthearted designs in vivid colors. The new designs include a splashy, flower-like motif in tones of either green, pink/orange or blue for one group of containers, a vertical/horizontal line-art creation for another collection and more. The canisters' .016 SBS sidewalls and bases are converted and printed by Smurfit-Stone Container (www.smurfit-stone.com) with 50-ga polyethylene on the inside and 50-ga metallized polyethylene terephthalate holographic film on the outside. The sidewalls are sheetfed offset-printed in six colors. Paper Machinery Corp. (www.papermc.com) forms the canisters; Double H Plastics (www.doublehplastics.com) provides a snap-ring for the dispensing top that it molds of pigmented, color-matched, high-impact polystyrene and adheres to a paper/film window insert.

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