Getting a bottle to withstand pressures under all ambient conditions is a neat feat. For Beyond Fresh Intimates, a three-fragrance, gel-to-foam formula introduced by Lake Consumer Products of Jackson, WI, it's critical. The product must lather without the use of a sponge or washcloth.

With the company's unique, proprietary formula, explains Lake marketing director Mike Kermendy, it was important for the packaging of this product to match the groundbreaking formula it contained. "So we developed the inverted plastic bottle to position the product as unique and make it easy for people to spot Beyond Fresh Intimates when it's on the shelf at the local grocery store, drugstore or mass merchandiser," he says.

The aerosol container is made of polyethylene naphthalate (PEN), incorporating dimethyl-2, 6-naphthalene dicarboxylate from BP Chemical (www.bp.com/chemicals/) and is not only transparent, but is also able to withstand high pressures and protect against water and oxygen transmission.

Another important PEN advantage for Lake is PEN's low sorption levels, so the colorful gels cannot alter the color of the bottle. Information isn't provided on the molding technique, bottle supplier or dispensing system.

BP Chemical, 877/701-2726.

www.bp.com/chemicals/