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Boston Beer teams chocolate with bock

-- Packaging Digest, 3/1/2006

The brewers at The Boston Beer Co. must have been thinking of Valentine's Day when they launched Samuel Adamsw Chocolate Bock, a limited-edition chocolate beer that combines an exclusive blend of fine chocolate with hops, packaged in an intriguing new bottle. While candy is a traditional Valentine's Day gift, it's no surprise that beer enthusiasts would prefer a quality brew instead. The perfect gift for beer lovers, the unique, dark beer comes in a deep chocolate-colored bottle, emblazoned with a special Samuel Adams seal in pewter tones.

The brew is made with exclusive Scharffen Berger cocoa beans from Ghana, which are designed to enhance the aroma and flavor of the two-row, pale malt. Also included in the brew are Munich, caramel and chocolate malts, together with a hint of vanilla and Tettnang and Spalt hops, which combine to create a rich, dark, satisfying beer.

Packaged in a manner of distinction, Samuel Adams Chocolate Bock comes in a limited-edition, 750-mL amber bottle with a specially embossed pewter label and a pewter-toned capsule. Boston Beer says the package was designed internally. Topping the bottle is a crown cap similar to those used on other Samuel Adams' beers. Samuel Adams Chocolate Bock was made available in select off-premise outlets starting in February 2006 and carries a suggested retail price of $14.99.

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