Aiming to free manufacturers from relying on pre-printed cases, co. brings on its OPTIMIZER case printer to enable development of a generic case-printing program. Co. claims buyers gain purchasing power by consolidating multiple skus into common case sizes, eliminating the management, waste and cost premium of short pre-print runs, while retaining two key advantages of preprint: print quality and large print area.

Iconotech, 800/521-0194.

www.iconotech.com

Booth S-5125