Instant foam dispenser tops eyelid cleanser

-- Packaging Digest, 12/1/2006

New TheraTears SteriLid eyelid cleanser from Advanced Vision Research is now available over-the-counter throughout the U.S. in a handy container that incorporates Rexam Airspray's (www.rexam.com) one-touch foaming-pump technology. The M3 finger-pump, molded of polypropylene, is said to offer instant foam application of the delicate eyelid health application in a 0.4-mL output. The elegant 1.62-oz polyethylene terephthalate dispenser bottle, pictured on the product's outer carton, is suitable for purse-sized personal care products. Alpha Packaging (www.alphap.com) provides the bottle. The eyelid cleanser, considered a market-leading OTC ophthalmic solution for the treatment of dry eyes, has recently been named by Drug Store News as the leading niche product in the eye-care category.

According to Advanced Vision Research, the new SteriLid Eyelid Cleanser makes eyelid health more effective, easier and more comfortable than ever, as does the packaging. The convenient, ready-to-use foam cleanses the eyelids and eyelashes and conditions delicate skin around the eyes with a hypoallergenic, pH-matched-to-skin formula. Advanced Vision Research develops and markets pharmaceuticals for dry eye and external eye diseases under the TheraTears brand. The line of products includes a preservative-free version and the cleanser in a bottle, a liquid gel, contact lens comfort drops, TheraTears Nutrition (an Omega-3 supplement for dry eyes) and the TheraTears brand SteriLid Eyelid Cleanser.