Take a tropical island approach to your hair

-- Packaging Digest, 12/1/2006

Vivid shrink-sleeve labels emphasize the papaya in a new line of haircare products from Freeman Beauty Labs of Beverly Hills. Supplied by Ameri-Seal, Inc. (www.ameri-seal.com), the four polyethylene terephthalate glycol labels have a tropical feel with papayas and palm trees, as well as cool shades of blue-green in the background. A small circle, also on the front label, with "Alcohol Free" printed in red on a bright-yellow background, helps grab the consumer's attention. The 8.5-oz spray bottles of shampoo and hair conditioner sell for $4.99.

Ameri-Seal supplies the sleeves and shrinks them directly onto the high-density PE bottles at its Contract Sleeving Division in Chatsworth, CA. The PETG heat-shrinkable films offer 360-deg graphics enhancing packaging shelf appeal, and the heat-shrinkable sleeves can be printed in up to nine colors. They're suitable for manual applications, as well as for automatic and high-speed machinery.