Ice cream packaging for Polish company

-- Packaging Digest, 12/1/2006

Last July, Kilargo, one of the top Polish ice cream producers, launched a premium ice cream in injection-molded and in-mold-labeled (IML) packaging from Huhtamaki (www.huhtamaki.com). "Kilargo wanted to create an exclusive ice cream package," says Joanna Grochowska, marketing manager for Consumer Goods Poland. "The role of the package was to differentiate the product from other ice creams and to convey a message of luxury and trendiness. We are very satisfied with the end product fulfilling the expectations put on it." The asymmetric shape and design of the 1-L premium packaging make it an eye catcher in the freezer. The matte, semi-transparent container and lid add value to the product and help consumers see how much ice cream the package contains. Both the container and lid are injection-molded of polypropylene. The advantages of injection molding are the high impact-resistance, high-end decoration by IML and the ability to make asymmetrically shaped packages. The shape of the Kilargo ice cream packaging supports the product brand and differentiates it from other similar products, the company says.