Health drink now comes in recyclable cans

-- Packaging Digest, 3/1/2007

New Sun Nutrition introduces reformulated FRS(R), or Free Radical Scavenging, updated from the company's product portfolio of FRS, an antioxidant, scientifically formulated supplement. The health drink is designed to boost energy, enhance performance and neutralize free radicals before they can cause cellular damage. FRS is improved with enhanced flavor in a new, eye-catching 11-oz recyclable can. The flavors, which include new Peach Mango, have been fine-tuned for a delicious, refreshing taste while the can protects flavors and offers a long shelf life. The product is available in low-calorie Wild Berry, Orange and Peach Mango and has 25 calories per can. Other flavors include all-natural Orange and Lemon Lime that are sweetened with organic, evaporated cane juices and contain no added preservatives, additives or coloring.

Described as the result of years of research and development by Dr. Lan Bo Chen, Ph.D., professor of pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., a phytochemical expert and senior scientist with the Beth Israel Deaconess Medical Center and Thomas Lines, a pioneer in flavonoid research, the beverage is currently available in select West Coast markets in locations such as Santa Barbara, San Diego and Seattle. The new metal can, printed in a rainbow of snazzy colors that correspond to the different flavors, is made by (BODL)Rexam (www.rexam.com) and has been very well received by trade customers, according to New Sun Nutrition. The company says that the FRS product line also features a concentrate, a powder and a chewable form, all of which are sold online.