Curvy bottle revs up tea

-- Packaging Digest, 4/1/2007

Trina Sprit, a new, sugar-free, cold tea for summer sipping from Schweppes' Teas of Trina in Spain, comes in lemon, melon, peach and apple. Bottled in a tapered, rounded, contemporary glass container that wears clear-film pressure-sensitive labels from Spear (www.spearsystem.com), the teas are considered one of Spain’s high-quality soft drinks. Targeting young people, the package and its labels differentiate the brand while complementing Trina's heritage. For a no-label look, Spear chose a transparent, polypropylene filmstock that it prints using combination rotary screen/flexography in four colors plus shiny foil hot stamping. The graphics in warm reds and oranges include a lower-case “t!” logo for Trina. The 25-cL bottle is amply sized for ready-to-drink teas and is 5-cL larger than the conventional 20-cL size for tea. It has a twist-off cap and a wide mouth for easy access to the tea. Produced in Europe, the shapely glass bottle is supplied by Ricardo Gallo of Portugal, a subsidiary of Spain’s Vidrala S.A. (www.vidrala.com).