Tuna, salmon dive into single-serve peel-and-eat cups

-- Packaging Digest, 4/1/2007

More than ever, consumers are looking for healthy, convenient foods at a value, according to AC Nielsen, and Chicken of the Sea Intl., San Diego, a top provider of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters and more, says its new tuna and salmon, in 2.8-oz "peel-and-eat cups," will feed these growing needs. Shelf-stable for 18 months, the single-portion cups are sleeve-packed in pairs. Recently, Seafood.com reported that analysts and marketers predict that in 2007, supermarkets will offer even more convenience with a greater variety in portion sizes. "Trends indicate that people are looking for healthy products that meet their busy lifestyles and can be consumed on-the-go," notes John Sawyer, senior vp of sales and marketing at Chicken of the Sea.

"With the obesity crisis, there is also an increased focus on portion control—our new tuna and salmon cups are perfect for addressing both issues." The proprietary, plastic cups are easy to open and are topped with a proprietary, peelable membrane. The product is available in chunk white tuna, chunk light tuna and pink salmon varieties in the convenient two-packs. The suggested retail price is $1.79 to $2.79, depending on the product variety.