Luxe labels cultivate a garden look

-- Packaging Digest, 5/1/2007

Three different full-sleeve labels are helping Espoma Co. launch its new Earth-tone(R) garden-control line of what it calls 3in1 and 4in1, fast-acting products that kill diseases, weeds and insects. Available in ergonomic trigger spray bottles, Earth-tone looks distinctive and eye-catching, adorned with luxuriously decorated heat-shrinkable polyethylene terephthalate glycol (PETG) film sleeve labels from Seal-It, a Printpack div. (www.printpack.com). The labels conform to the shape of the bottles and provide complete coverage. Reverse-printed by gravure in eight soft colors, the crisp, clear label graphics are indicative of a lush, garden setting, depicting what each product contains. Created for visual impact on the store shelf, the front label panel presents the Earth-tone logo, a graduated-color background, the product name and images of what the product does. The back panel includes usage directions and pertinent product information. The attractive results have a nonindustrial look that departs from conventional "me-too" garden product packaging, the Espoma company says.