Bottles redefine your curls

-- Packaging Digest, 5/1/2007

The newest product for curly hair from Samy Media is Big Curls Defining Cream. One of seven curl-enhancing products from Samy (he apparently has only one name), the creative genius and internationally acclaimed guru of hairstyling, the product features a polyvinyl-chloride, heat-shrinkable sleeve label from Ameri-Seal, Inc. (www.ameri-seal.com). Two different sleeves were printed, one for the U.S. haircare industry and the other for the Canadian market. The six-color sleeves are printed on rotogravure presses. The sleeves are applied to the bottles at Ameri-Seal's Contract Sleeving Division in Chatsworth, CA. The 5.75-fl-oz, cylindrical bottle sells for $6.49 at Walgreens.

According to Samy, the lightweight cream adds softness, texture and shine to curls without adding stiffness or weight. Specially formulated with citrus extracts and lavender oil to soothe the scalp and essential oils to smooth the hair cuticle, this amazing cream defines, separates and extends curls, creating smooth, frizz-free hair that keep its shape, with curls that last all day. The new styling tool also helps decrease the breakage that occurs during combing and styling.