Pump dispenses Stella McCartney’s skin cleanser as a rich foam

-- Packaging Digest, 7/1/2007

The creators of Care by Stella McCartney, a luxurious new line of organic skincare products, have selected Rexam's (www.rexamairspray.com) F2 Finger Pump Foamer for its Purifying Foaming Cleanser, underscoring the growing popularity of foaming skincare products in pump containers. The eight-item line is the brand's first entrance into the skincare market. According to Rexam, industry research shows that sales of natural and organic cosmetics are projected to surpass $1 billion for the first time this year and that the category is growing at 20 percent annually. Creating foam without the use of gas propellants, the patented technology in the F2 mechanical pump allows for the precise mixing of liquid and air, resulting in a dose of foam with each stroke, notes Rexam. The instant, one-touch foamer actuator pump transforms the liquid cleaner quickly and easily into a creamy, rich, foam every time the pump is pressed.