Chunk cheese opens with ease

-- Packaging Digest, 7/1/2007

Chunk cheeses from San Antonio-based H-E-B Grocery Co. now have an easy-open package with wraparound graphics, courtesy of Curwood's (www.curwood.com) Clear-Tite(®) Surround(®) shrinkable bags. With low haze and high gloss, the bags feature toughness and high barriers engineered to protect the cheeses through shipping and refrigeration, and they have an EZ Peel(®) opening. The EZ Peel system allows each bag to open at an engineered peel point without the use of knives or scissors, yet the bag is said to exhibit uncompromised sheer, puncture and seal strength to guard freshness and flavor. The family of seven private-label, 2-lb cheeses stands out in the dairy case with color-coded, jewel-toned, flexo-printed graphics in four process plus four line colors around the entire perimeter of each bag. Curwood says the 360-deg Surround printing technology enhances branding by eliminating "no print zones."