Luxe Evian bottle suits the fine dining segment

-- Packaging Digest, 8/1/2007

Danone Group's Evian Natural Spring Water, considered a world brand leader, released its luxury Palace Bottle in June. Designed specifically for fine dining experiences, the 750-mL Palace Bottle embodies the premium water's unparalleled ability to provide consumers with an elite hydration experience. With its etched "mountain-top" relief design, slanted polyethylene cap and fine fragrance styling, the new polyethylene terephthalate bottle design will be featured in select hotels, restaurants and clubs throughout the U.S.

"We designed the Palace Bottle to be an iconic and modern representation of Evian, with strong visual cues to our unique origin in the French Alps," says Caroline Kibler, brand manager of Evian North America. "We also designed a unique pouring instrument: The Palace pourer. It's the first of its kind for bottled water, and it provides [consumers with] a luxury water experience." Sleek and contemporary, the bottle has a tall, slim silhouette and is blown and filled onsite at Evian's plant in Evian, France. The clean lines and crisp logotype help to emphasize the purity of the water, while the proprietary, spouted pourer and stainless-steel coaster on the bottom help to create a poised, graceful look. "We're proud to offer consumers an even more premium way to enjoy Evian," Kibler sums up.