Citrus drink is labeled with soul

-- Packaging Digest, 8/1/2007

Femsa Cerveza has launched Soul Citric, a flavored malt beverage with citrusy extracts, in clear flint, nonreturnable glass bottles supplied by Femsa's vertically integrated glass plant, Sílices de Veracruz, S.A. de C.V., in Orizaba, Mexico. The new beverage brand provides Femsa with an entry into another product sector of alcoholic beverages besides beer.

With a low alcohol and sugar content, Soul Citric is targeted at men and women looking for a new beverage option. The 335-mL bottles are labeled by Sivesa in-line with pressure-sensitive labels from Spear. The three 2-mil biaxially oriented polypropylene labels give the bottle a no-label look, and a retro/contemporary flair is achieved courtesy of a large, sans serif typeface for the brand logo and an edgy, scribble graphic design. Spear prints the labels by flat-screen in three colors plus a flexo varnish on the front and in six colors by rotary screen/UV flexo combination plus varnish on the back. The first two colors are reverse-printed so that they can be viewed through the clear glass bottle. The neck label is thin but bold with its rotary screen/UV flexo combination print in five colors plus a flexo varnish. The twist-off crowns are supplied by Famosa.