In a campaign launching its new, premium “essence” water with a “Drink Water, Not Sugar” slogan, Hint, Inc., San Francisco, hopes to deliver healthy refreshment across North America. In October, the company announced plans to expand distribution of its message and award-winning bottled water throughout the U.S., Mexico and Canada. Against a backdrop of sodas and fruit punches redeployed as “energy drinks” and “vitamin waters,” Hint Water arrives with the idea that “water just tastes better.” Packaged in a proprietary plastic bottle, the water is described as light, refreshing and not sweet. Natural essences infused into the water deliver on the promise of Hint's outstanding packaging—refreshing great taste, “without the junk.”

The beverage was inspired by a family favorite: ice-cold water with a slice of fresh fruit. The trick was figuring out how to deliver that experience on-the-go, in a variety of flavors, without adding preservatives, calories, juice or anything else.

Hint is offering nine water flavors said to deliver refreshment without a sugary aftertaste. They are available in Mango-Grapefruit, Pomegranate-Tangerine, Lime, Raspberry-Lime, Peppermint, Pear, Tropical Punch, Cucumber and Strawberry Kiwi, with seasonal fan favorites appearing from time to time. Each 16-oz bottle sells for $1.79, with 24-bottle cases available for $44.00. Hint can be found at fine grocery stores and retailers across the country.