The rabbit multiplies!
-- Packaging Digest, 12/1/2007
French rabbit, purveyors of fine French wines in the convenient and eco-friendly Prisma package from Tetra Pak, Inc. (www.tetrapak.com), has introduced the first 250mL, single-serve Tetra Pak carton in the U.S. It is available in Pinot Noir, Merlot/Cabernet Sauvignon, and Chardonnay/Sauvignon Blanc. The 250mL 4-packs retail for $10.99 nationwide at Wild Oats stores, fine wine shops and other premium grocery stores.
“We're thrilled to offer this new innovation to the wine world. We think consumers will love the convenience of the smaller size in such a lightweight, eco-friendly package,” says Jean Charles Boisset, founding Hare of French rabbit and President of Boisset America. “We believe the wine consumer is evolving into single-serve wines. This new entry offers portability, protects the wine quality and integrity, and offers benefits for stadiums, airlines, concert venues and outdoor pools.” The dual varietal Petit (Merlot-Cabernet Sauvignon and Chardonnay-Sauvignon Blanc) offers a new experience with French rabbit. The label carries forward the light-hearted, fun winery image with rabbits hopping all over the package. The eco-friendly package is said to reduce packaging waste by 90 percent and has merely 4 percent packaging to weight of package (compared with 40 to 50 percent for glass bottles). The containers are made primarily from renewable resources, and the companies claim shipments reduce greenhouse gas emissions by being lighter, compact and more efficient.
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