Chomp, Inc.'s new line of Sniffers® Shake-Ins™ meal enhancers for dogs premieres in an eye-catching PET package with a handy dispensing closure, designed and manufactured by Weatherchem Corp. (www.weatherchem.com). The NutraFlapper® closure provides convenient dispensing and maintains freshness. The result is a “tail-waggin” experience for dogs and dog owners alike. The dry meal enhancer, available in a 9-oz recyclable oval bottle, furnished by Parker Plastics (www.parker-plastics.com), is shaken over a dog's food at mealtime. The closure's easy-to-use, half-moon-shaped orifice provides controlled, clog-free dispensing with no mess. NutraFlapper closes with a signature, audible “snap” that signifies that it is locked. Maintaining the freshness of Sniffers Shake-Ins is critical because the product contains all-natural meats and soluble fiber. Says Sarah Speare, Chomp's marketing vp, Weatherchem's NutraFlapper® closure design “is perfect because it meets the need for one-hand convenience and controlled, no-stick dispensing.” With new advances in nutritional supplements for pets and news of recent petfood recalls, consumers have a greater awareness of the healthcare needs for their “best friend.” As with humans, safety and security of a brand of food or petcare product is a high priority. Brand differentiation, brand enhancement and the closure's convenience also rate highly with consumers, according to Weatherchem. The new Shake-Ins products come in Roasted Chicken, Bacon and Liver flavors and contains no wheat, dairy, artificial ingredients, colors or preservatives.