Retro bottles spur new scents

-- Packaging Digest, 2/1/2008

Diesel, the popular denim and fashion brand, is launching its new fragrance “experience” for men and women in glass flacons. The ornamental bottle is wrapped in a rustic, faux-leather vintage bag for the male cologne and an open-mesh, woven lace encapsulates the female container. For both bottles, sloping shoulders fall from the neck to a narrow base to create an old-world sensibility. The striking feature for both the eye and touch is the textured-relief on the front of the 50- or 75-mL bottles that proclaim “Use with Caution” for the male cologne.