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PETG sleeves 'ready' fiber drink for the market

-- Packaging Digest, 4/1/2008

Health Direct's Ready Fiber, a clear liquid source of soluble, dietary fiber in a beverage, is after the nutritional market in vibrant packaging dressed for success. Two different sizes of Ready Fiber include round 8- and 15-oz bottles that are decorated with full-body sleeve labels from Ameri-Seal (www.ameri-seal.com) that present a clear teardrop-shaped graphic design in the middle. The design creates a product window effect that lets consumers view the clear liquid inside the bottle. The colorful heat-shrinkable film sleeves covering the bottles are gravure-printed in six colors. Health Direct wanted plenty of real estate on the labels, as the necessary verbiage required for the drink's ingredients and benefits demanded 360-deg of label copy and graphic elements. The glossy printed sleeves cover the bottles almost completely and serve as an alternative to paper labels. Ameri-Seal Inc. offers a wide range of material sizes to meet the needs of both automatic and manual applications.

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