A new, ergonomic container for Envirocon Technologies' Lemi Shine® dishwasher detergent additive is easier to use than the old straight-sided bottle and screw cap. But nothing else has changed—the product is still the same super cleaner. The product works with conventional detergents to remove tough spots and film from the dishes and the dishwasher itself. The new package includes a dispensing closure with a flip-top cap that makes dispensing the product easier, a curved bottle that makes one-handed use possible and a total-coverage shrink-sleeve label. “The product has always been a success, but the package just never stood out on the shelf,” says CEO Curtis Eggemeyer. “This new container with the spectacular label really gets noticed.”

Envirocon Technologies, Inc. built a new plant at its headquarters in Midland, TX, with a packaging line to run the new container, which it introduced in August 2007. It installed a Model 300SL shrink-sleeve labeler from Axon (www.axoncorp.com) to apply the labels, which are supplied by Seal-It, Inc. (www.printpack.com), and are made from maximum-shrink polyvinyl chloride and nine-color rotogravure-printed. The high-density polyethylene bottles are supplied by CKS Packaging, Inc. (www.ckspackaging.com) and the dispensing closures are supplied by Phoenix Closures (www.phoenixclosures.com). Berlin Packaging (www.berlinpack.com) is the distributor for the bottles and closures. The 15-oz bottles sell for $3.69.