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Bottling on wheels 

MOBILE BOTTLING OPERATION allows Lange Twins winery to keep more investment dollars in the family.

Linda Casey, Associate Editor -- Packaging Digest, 5/1/2008



The 48-ft semi-tractor/trailer looms large over the three men (left to right: John Davis, John Forney and Jaime Velazquez) who operate the bottling line inside.
Bottlers travel under a sparger, where oxygen is replaced
with nitrogen
.
LangeTwins Winery, a multi-generational family-operated wine growing and making business near Lodi, CA, grew out of a viticulture partnership between twin brothers Randy and Brad Lange. The Lange family has been involved in argriculture since the twins' great-grandparents Johann and Maria Lange emigrated from Germany to Lodi. “We've been in Lodi for quite literally more than 100 years,” says Marissa Lange, who works with cousin Kendra Lange in the company's marketing department.

Global economy changes landscape

Although running purely agricultural businesses have served several generations of the Lange family well, the newest generations of the family increasingly are impacted by the growing global economy. Marissa Lange explains: “It was becoming apparent that in order to allow the business to continue in a healthy way for the next generation, of which I am one of five of the next generation of LangeTwins to come back and work in the business, the family's best opportunity was to vertically integrate to effectively control the product from the vine to the wine.”

Investing wisely

When LangeTwins decided to venture into the winemaking business, it had to make several large equipment and resource investment decisions. Considering winemaking a natural extension of its agricultural talents, the family decided its investment dollars were best spent on winemaking equipment.

In September 2005, the family built a state-of-the art winery that would allow the company not only to make its own estate wines but also would allow LangeTwins to offer bulk wine sales, custom crush-and-juicing services, whole grape sales, and private-label wine brands.

Trucking services in

A–T Mobile Bottling Line's (www.ATMBL.net) 48-ft bright yellow semi-tractor-trailer houses equipment from Italy, Australia and the U.S. The new mobile bottling line launched in March 2008 and serves large and small wineries in Northern CA. The A–T Mobile team believes they've not only created a line that bottles wine at speeds up to 100 bottles/min, they've also created a full-service business that allows wineries to concentrate on what they do best—make wine.

LangeTwins has found that mobile bottlers, such as A–T Mobile, allow the family to do exactly that. “We dominantly use mobile bottling,” says Lange. “We have taken our wines to a facility for bottling only once.”

Pumping it up

The winery's dock is optimized for use with mobile bottling lines. “Mobile bottlers can hook up their hoses in between our tank and their mobile bottling trucks, and literally just pump wine out of our tank and into their filling tanks,”says Marissa Lange. In addition to providing the bottles, labels and corks, LangeTwins also provides additional manpower to help put the glass bottles onto a dump table.

“After the empty bottles are manually placed onto the dump table, they are pushed onto the electric uni-chains (www.unichains.com) plastic conveyor,” Davis states. “The conveyor moves the bottles to the U.S. Bottlers (www.usbottlers.com) sparger, where each piece of glass is turned upside-down to sparge the bottle with 99.9-percent nitrogen (N) gas, which is made from our Parker Hannifin (www.parker.com/balston) N generator [DB-5 series ].”

“Typically, wineries have dewars [filled with nitrogen] delivered to them every few days for bottling,” says Davis. “With more than 900 wineries in Northern California, the ability to generate your own nitrogen can result in savings to the wineries financially and environmentally.”

Another way A–T Mobile helps its customer wineries' reduce their carbon footprints is through steam sterilization, which Davis claims uses 6 gal of water per hour versus hot water sterilization that uses 3 to 7 gal/min. The bottler's Electro-Steam (www.electrosteam.com) LB-30 steamer sterilizer has a steam output rating of 103 lb/hour.

After the bottles are sterilized and sparged, they are fed into a 24-valve 4D Machine filler [model VG 2400-36] that lifts the bottle to start the filling process in a vacuum-like environment.

The conveyor moves the bottles from the filler to a Bertolaso (www.bertolaso.com) Delta 804 R corker, where sterilized corks are inserted into the bottle under a slight vacuum pressure. Alternately, the bottles can be capped using a Fowler/Zalkin (www.fowlerproducts.com) CAE series 3-head capper, which can apply screw caps at speeds of up to 100 caps/min.

After the bottles are corked or capped, they are moved to a Robino & Galandrino (www.robinoegalandrino.it) Superbloc F8 foil applicator/spinner. Sticks of foils are loaded manually onto the foil applicator's staging tray, where they are separated automatically, blown on top of each bottle and pressed down to the correct height. The bottles then move to the applicator's 8-head spinner, which smooths the foil down. A conveyor then moves the bottles to an Impresstik (www.impresstik.com) 3000 VAC labeler, which applies both front and back labels.

After the bottles are labeled, they are marked at speeds up to 300 feet/min by a Markem (www.markem-imaje.com) SmartLase 130i laser coder. “Because of the bioterrorism act, we laser code every bottle that comes off our line with a Julian [bottling] date and time,” says Davis.

After the bottles are marked, they are moved to a packoff table, where they are inspected again for quality and placed back into the case. The packed cases slide down rollers to a Bell 270 hot gluer, from Wexxar Packaging Inc. (www.wexxar.com).

Squid Inc.'s (www.squidink.com) PZ Pilot Plus case printer images the side or end of the case with information such as the variety, appellation, alcohol content, and bottle date and bar-code. “We are the only mobile wine bottler to offer this service,” says Davis. “Customers said they wanted up to 3-in. of data printed on either the short-end or the long-side of the case, and we knew we had to do up to nine cases/min. Squid Ink was the only manufacturer that could help us accomplish this goal economically.”

Cases are manually palletized then robotically shrink-wrapped. “While John Forney, my bottling line manager, and I were attending Pack Expo West in Las Vegas, we came upon a robot named Leonardo, made by Italdibipack (italdibipack.sitespro.com) in Italy,” says Davis. “Leonardo is a pallet/case shrink-wrapper that takes a minimum amount of space to operate and does a great job. I figure our labor savings are between a quarter to half person per day. It's even more economical, because Leonardo does a better job in less time and uses about five percent to ten percent less shrink-wrap material consistently.”

Overall, the Lange family is very happy with its first filing run with A–T Mobile. Marissa Lange states: “We worked with John and A–T Mobile Bottling Line for one bottling run, which went very well. Certainly, we look forward to working with them more in the future. Bottling lines for wine are very sophisticated pieces of equipment, of which John can tell you much better than I, and for the foreseeable future, LangeTwins will continue to build relationships with copackers, because it's in the best interests of both my business as well as theirs.”


More information is available:
Squid Ink Mfg., Inc., 800/877-5658. www.squidink.com.
A–T Mobile Bottling Line, 707/257-3757. www.ATMBL.net.
WS Packaging Group, Inc., 800/236-3424. www.wspackaging.com.
4D Machine Co., Inc., 707/568-4010. www.4dmachine.com.
Electro-Steam Generator Corp., 609/288-9071. www.electrosteam.com.
Entwine Design, 510/978-4459. www.entwinedesign.com.
Fowler Products Co., a division of Pro Mach, 706/549-3300. www.fowlerproducts.com.
Gallus, Inc., 215/677-9600. www.gallus.org.
Gruppo Bertolaso S.p.A., 39-04-4245-0111. www.bertolaso.com
Impresstik Pty Ltd., 61-2-9736-8400. www.impresstik.com.
Italdibipack Group, 39-0-2939-6461. italdibipack.sitespro.com.
Markem-Imaje Business Group, 866/263-4644. www.markem-imaje.com.
Nagy Design, 925/275-8189. www.nagy-design.com.
Parker Hannifin Corp., 800-343-4048. www.parker.com/balston.
Robino & Galandrino S.p.A, 01-4182-1411. www.robinoegalandrino.it.
uni-chains Mfg., Inc., 800/937-2864. www.unichains.com.
U.S. Bottlers Machinery Co., 704/588-4750. www.usbottlers.com.
Wexxar Packaging, Inc., 604/930-9300. www.wexxar.com.

 

Label design & printing: A fresh look from experienced eyes

This summer, several varietals of LangeTwins wines will be sporting new labels, as the second part of a labeling/branding design update that cousins Marissa Lange and Kendra Lange began a year ago.

The pair asked Claudia Nagy's company, Nagy Design (www.nagy-design.com), to design the new paper labels. Previously, LangeTwins had worked with a U.K. firm on the label designs, but the cousins decided they wanted to work with experienced designers who could bring a fresh perspective to wine labels. Nagy, who has 24 years of graphic design experience, was already working with the winery on point-of-sale materials, but she still had the objectivity of an outsider's view when it came to labels.

“Both designers aren't new designers per se, but our label designs represent their first wine label designs,” says Marissa Lange. “We're really excited to be working with fresh ideas.”

Under Kendra Lange's direction, Nagy was able to use her “fresh eyes” to create labels that use color and shape to differentiate the brand from others on the shelf and uses illustration to visually represent the Lange family background in agriculture.

WS Packaging Group's (www.wspackaging.com) San Luis Obispo, CA, facility printed the labels using a Gallus (www.gallus.org) EM 280 press to lay down four special-match ink colors and one special-match metallic ink color on 60# uncoated bright-white pressure-sensitive wine-label stock.

“We did a lot of testing and output to get this combination of something relatively vibrant without screaming and making the wine look like it belonged to a lower price point,” says Nagy. LangeTwins' chardonnay, cabernet and merlot wines range in price from $12.99 to $14.99 for bottle, while the sauvignon blanc retails between $10.99 and $12.99 per bottle.

“We could not find the right color [in the standard color collections],” says Nagy, “so we did end up with custom mixes for just about every color. In fact, the gold color is a special mix for metallic. It's not a straight metallic gold. It's been created to be a lighter shade of the gold to work with the line of red wines and the line of white wines.”

To achieve further differentiation on the shelf, Nagy also designed the labels with a nontraditional shape. “The next thing that makes us unique is the shape of our front label,” remarks Marissa Lange. “They are not square, and they're not round. They are something in between.” The labels are die-cut to create an arched top and bottom that are rimmed with gold, while the sides are cut straight to help accent the gradient used for the background color.

The family's agricultural history is visually represented by illustrations of natural plant products, including grapes, that are incorporated subtly into the labels' backgrounds. “The second part of their message is that they have been stewards for the land and have been practing sustainable winegrowing practices for years, well before they opened their winery,” Nagy explains. “They have a long history in the business in general, and they've had at least 20 years of already doing something that's now very trendy. This is something they've never promoted before.”

The cousins decided to retain one design element from the earlier labels—the pull-tab. “Historically, people have always tried to peel wine labels off, which with the new high-tensile-strength glues can be difficult,” Marissa explains. “The pull-tab enables a consumer to order bottle of our wine at a restaurant or a bar, peel off the micro-perforated tab, stick it in his or her wallet or purse to take to a retailer later.”

The newly labeled bottles will be joining LangeTwins' decorated bottle for its Midnight Reserve wine. The blend, which represents the high end of the LangeTwins brand, retails for approximately $35 a bottle. The decorated bottle was designed by Eva Potter of Entwine Design (www.entwinedesign.com). Potter designed the decorated glass bottle approximately one year ago.

Unlike its less expensive counterparts, Midnight Reserve's bottle has no paper labels. Instead, the starry sky design is created using a screen-printing process.

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