Hazardous Fluids Pty. Ltd., Melbourne, Australia, is pumping a kicky, isotonic beverage into the U.S. market. The SportsDrink+Bodily Fluids—a supplement aimed at motor and power sports athletes—is merchandised in a stock, hot-fillable, 16.9-oz, dome-shaped PowerFlex™ PET bottle from Amcor PET Packaging (www.amcorpet.com) with a 38-mm neck. The bottle features a patented panel-less design that withstands hot filling to 185 deg F and has a completely smooth label panel, free of any ribs, which makes it easier to label. Silgan (www.silganclosures.com) furnishes the bottle's 38-mm PP closure. A PETG shrink label is flexo-printed in 9 colors by Fort Dearborn Co. (www.fortdearborn.com). The 50-micron sleeve presents “edgy” graphics designed in-house that display a stylized biohazard symbol and a “fill-level” stripe marked in ounces and milliliters on either side.
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