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'Slimming' chocolate

-- Packaging Digest, 7/1/2008
Brown & Haley's ROCA® Buttercrunch Thins are packaged in a resealable carton said to fit in a purse or a pocket. Opening the “chocolate wave” flap reveals a bright pink pad and eight individual chocolate pieces in an attractive gold tray that slides out. “The smaller size and slender shape are designed to meet the expectations of today's premium chocolate consumer,” says Mark Greenhall of Brown & Haley.

The containers and display caddies are manufactured by Emerald City Graphics (www.emeraldcg.com). Brown & Haley hand-inserts the candies, which were developed over 14 months of testing. Buttercrunch Thins come in four varieties: Milk Toffee, Dark Toffee, Caramel Truffle and Dark Truffle. Each 2.8-ounce box has a suggested retail price of $2.49. Assorted 48-count shippers and 24-count power wings are also available.
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