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Rum bottle canister captures Caribbean allure

-- Packaging Digest, 7/1/2008

A specialty, rigid paperboard canister from Sonoco (www.sonoco.com) shows off 750-mL bottles of Doorly's XO Specially Selected Fine Barbados rum. Manufactured for distilled spirits packager J&D Graphics (www.jd-graphics.com) as a presentation vehicle, the canister stands more than 10 in. tall and fully encloses a rum bottle. “The buyer will associate the quality of the package with the quality of the rum inside,” says Erik Frey, specialty sales manager for Sonoco. J&D provided the label. Purple litho printing and gold foil stamping heighten the elegance of the brand graphics and Barbados illlustration. Sonoco used a convolute winder to assemble the can and apply the label. The package's foil highlights are matched by a gold metal plug. Doorly's is available throughout the Caribbean, the U.S., Europe and online.

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