Injection-molded in PP by RPC Halstead (www.rpc-halstead.co.uk), the reclosable and stylish lid features a convenient drinking spout, a sip-hole cover and a complementary design with the cup's base for easy stacking. The cups are sleeved before being hot-filled. “The large sleeving area has also enabled us to produce a striking label design that has created a strong brand identity for the new range, and made a significant contribution to its successful launch,” says Julien Ponceblanc of Urban Foods.

The Greenshoot line is available in France and Belgium in five flavors: carrot and coriander, peas and bacon, pumpkin, lentil and cumin and tomato and basil.