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Look Mom, one hand

-- Packaging Digest, 7/1/2008
Avon's new Pro-to-Go slide-button lipstick makes beauty care a snap. Cosmetics packager Risdon Intl. (www.risdon-ams.com) was approached a year ago by Avon to develop a mechanism—now patented—for one-handed lipstick application. A single sliding button first pushes the lipstick's anodized aluminum sleeve through a swinging door in the case and then extends the lipstick from the sleeve. Reversing the button retracts the lipstick safely into the case.

“The challenge was having a one-handed lipstick that was smooth and well-fitting with a square case,” says Eric Bigotte of Risdon. “This is truly a luxury product.” The black ABS case features a clear UV top coat and a debossed Avon logo. Actress Reese Witherspoon is featured in the advertising campaign for the Pro-to-Go lipsticks, which are available online and in Avon's catalog.
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